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I’ve been thinking today about social media, how conversations happen, conversation triggers/unblockers and meaning of brand awareness on the real-time web.

At 11 I run out of the office sick, with a strange feeling of…. i don’t even know what… After a nap I ended up being bored. Veeeeery bored. As usual I don’t watch TV and computer would not be a choice today. So i end up thinking… a lot…

The Spagethi Incident version of it follows…

The web is all about establishing conversations. A conversation triggers/unblockers are key: they are that kind of stuff you say to random people in random places, stuff that’s just an excuse to start talking. It’s talking about the weather while in the elevator with an hot girl…  These triggers drive conversations that seem to be short-lived in today’s fast-paced medias, specially on web.

While conversation’s life-cycle are short, it also has huge potential because they now happen in channels that are based on interests, on relations, pull and many-to-many. Twitter, Facebook, youTube and others are making  the web real-time and I’ve been thinking how corporations can leverage this with subjects that can be relevant and engaging to users, while bridging to their key message.

This shorter life-cycle makes all the sense for some of today’s advertisement campaigns which are shorter as well. Focus on activation is here hugely relevant, as recent trends have been showing.

My key thoughts went primarily into how brand monitoring and trend analysis has happened and will happen in the future. Brand awareness analysis tend to be more  meaningful in the long long-term but i found some interesting examples that can engage in monitoring brands in real time, reacting in an immediate (and maybe automated) way… And by reacting i mean a lot of things that lead to driving sales in different forms… hummmm…

Good stuff coming out, but still confusing… I’m taking notes and thinking about it in the following days.

I feel i’m on caffeine today…. but dinner is served, then back to bed… again…

(Sorry for the clumbsy text: may come back one of these days to polish it a bit…)