Damiansen.com

The Volvo Ocean Race, is proving one more time the value of underdogs.

With lower budgets, low profiles, lower expectations and attention they do have more fun and with that attract broader audiences effortlessly. Like viral, fun works when it’s natural, spontaneuous and unique…

Ericsson 3 is the second team, full of Nordics. They share their fun fun on odd situations frequently. Their “old” skypper Magnus Holson leads the way, the guy is just freaking hilarious.

Same happened in the Vendee Globe. No sail enthusiast can ignore a non-stop, singlehanded race around the world. Now put on top of this a hot girl that keeps having fun (Sam Davies) or Steve White, a guy that placed several mortgages on his house to be able to race (AND finish). These guys are unique.

Sailing and New media: Ridiculous use of the Web, with such an wasted opportunity when introducing extensive coverage onboard. Videos cannot be embeded for instance… Web 2.0 slang is getting too used up, but some basics still apply my friends… Puma is a good example here. Mr VOR, call me

A final note to remember Hans Horrevoets, who die at Sea in the last edition of the race during the same leg across the North Atlantic. It was impressive to follow , both from an human and also from a team perspective. No sailor can ignore situations like those.