Someone made a tv show inside a IKEA store. According to them:
“Ikea Heights is a melodrama shot entirely in the Burbank California Ikea Store without the store knowing.”
It’s made by anonymous people driving brand awareness and it’s fun to watch it happening inside a real store. But… could this be some Viral Marketing from IKEA themselves??? The fact that no employees notice makes you think about it, doesn’t it?
Either way, it certainly has Brand Value to IKEA. Check it out at www.ikeaheights.com
