Google just came out with some some news on making the internet 2 times faster with a new technology that may replace one of the crucial protocols of the Internet. Plain dumb and let me explain why 
If I was Google (Disclaimer: I’m not), I would make the internet two times faster in about 1-2 years by simply making website’s performance increasingly important in page rank.
Every SEO freak would invest like crazy on making their websites lightning fast and natural selection would dictate that slow sites would stop being as used since they would not show on top results. Google even promotes it already with best practices on performance.
3 little things are known to be able to make the website load more than 2 times faster:
- Compressing CSS & Javascript (static elements)
- Optimizing image sizes
- Having static elements loaded from Content Delivery Networks (CDN’s)
Caching, blablabla, blablabla can also help.
Google, there is no need for a house full of PHD’s. K.I.S.S. (keep it simple stupid) always works.
PS: Obviously they are investing in a longer term leap in performance, but i decided to contribute with a short-term “fix” anyway 
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December 1st, 2009 at 2:26 AM
I think they are considering adding speed to the ranking factors. For me speed already matters (a lot) for a better user experience, that usually means higher conversion rates.