Google is now worth $100 billion.
To make sure this meant something, i set myself to track and ask 2 renowned brand experts, trying to find out what google means to normal people… Welcome the every-day-life brand experts: my mom and my gramma!
My mom: “Google is something that your sister opens, then she puts a thing and she gets several sites with that thing”
My gramma: “I dont know child, that’s something from the internet that they spoke on the TV”
Quotes are not very strick, but the meaning is there. It has to be said that web literacy don’t exactly rime with my mom and my gramma: and that’s the power of it! A brand to be powerful has be an utility, like electricity. The few who don’t use it know what it is. It has to be embeded in everybody’s lifes, even if they are not aware of it.
Interesting the generation gap on these… HUUUGE can’t really describe it. I wonder how the next generation will kick our buts 
Congrats Google
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