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TED knows how to share Ideas Worth Spreading for sure. How amazing (as disturbing) is to see one guy swimming on the North Pole.

Ever since I was a kid I’ve been brought up thinking that abusing nature’s balance could not be good. In sailing for instance, you can not stop feeling the same when you see plastic bags in the middle of nowhere, right on the same place as dolphins seem to have the time of their life sharing some fun alongside your boat. Our attitude toward Nature seems too intrusive because it is!!

When i was a kid, I remember seeing “hippies”, mostly foreigners, collecting garbage from the beach with their kids. That example is even today one of the most simple and beautiful forms of civic education I can think of.

My contribution to it

Beside shower, which i have to admit being bad at doing it swiftly in the morning, I am doing a fair contribution to it. Living in a country like Denmark I have the feeling that the overall footprint is positive with recycling and all, even if  Copenhagen IS a dirty city (from what I was used to at least).

But watching this video reminded me about 2 weeks ago. After being away for 2 weeks I had a huuuuge amount of paper, most of it useless advertisement, inside AND outside of my door. Unbelievable!

Suggestion: 1) Make an experiment and pile up 1 week worth of ads, 2) think how much does your neighborhood or city piles up every day and 3) go to the post office and get a “no unsolicited mail in my door please” sticker to the post office ASAP!!!! I did.

Don’t take me wrong: I work in Advertisement and I understand that there may be an industry behind, jobs, etc… Can Digital Media, which I believe in, do something to help here though? I am a big fan of Engagement vs Intrusion Marketing and the “paper in the mailbox” industry need to adapt for sure. I can imagine some opportunities online and i can only think that this industry may just follow the same faith as the slowly dying Newspaper Industry, sooner or later.

Swimming in the North Pole and India

I guess only Global warming could link these 2 subjects I can’t stop thinking about how ironic is the attitude toward global warming from the developing powers like China and India.

The Economist reports on how an odd monsoon season is leading to severe shortages of water and how that is having consequences for very impoverished people. Dear India, the new world screwed up for some decades but don’t use that as an excuse for the following years. If you need to argue about it do it base on other terms. You have the right to grow and be a country that gives better things to your people but don’t do it based on further abuses on Nature. Like our generation, your childs will not be proud of you if you do it the easy way.